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Why the till and the shelf never agree on stock

A simple four-step process gets your counts and your sales telling the same story.
November 10, 2026 by
Why the till and the shelf never agree on stock

It is Saturday afternoon and a customer asks for the blue one in a medium. The till says you have three. You check the shelf and find none, so you apologise, offer to order it, and watch them walk out.

On Monday you find two of them in a box in the back room that nobody opened. The till was not wrong about what you sold. It just had no way of knowing where things went after they arrived.

Free: the Retail Inventory Without the Guesswork course. A short walkthrough of keeping your counts and your sales in step. Start the course

What mismatched stock costs you

The loss is quiet. A sale you could not make leaves no record, and neither does the money tied up in boxes you forgot you owned. You only notice when a reorder arrives for something you already had, or a customer does not come back.

Why the till and the shelf drift apart

Nobody is careless. Deliveries get put away before anyone records them, returns and damaged items are dealt with on the spot and never written down, and counts happen once a year in a rush. Each gap is small, and together they add up to a number you stop trusting.

The process: four steps from guesswork to a count you trust

1. Record every delivery the day it arrives

Check the boxes against the packing slip and write down what actually came, before anything goes on the shelf.

Example: “Slip says 12 mugs, box held 10. Recorded 10, and a note to chase the supplier for 2.”

Pro tip: Keep a clipboard at the receiving spot so the slip never leaves with the box.

2. Write down the odd stuff the same day

Damaged items, customer returns, samples and gifts all change what is on the shelf without going through the till.

Example: “One scarf returned, marked damaged, set aside.”

Pro tip: Put a small box or bin for these items next to the till, so each one gets a note before it is forgotten.

3. Count one section every week

A full count is a dreaded weekend. A single shelf or category takes a few minutes and keeps every area checked in turn.

Example: “This week: the front window and the sale table. Next week: the back wall.”

Pro tip: Start with your fastest sellers, since a gap there costs you the most.

Free: the Retail Inventory Without the Guesswork course. A short walkthrough of keeping your counts and your sales in step. Start the course

4. Compare, then fix the cause

Set the count next to what your records say should be there. Correct the number, then ask why it was off, because the reason is where the real fix is.

Example: “Short by two every week on the same item. Turns out staff were taking it for display and not noting it.”

Pro tip: Write the reason beside the correction. After a month you will see the pattern.

Where this runs

All four steps work on paper or a spreadsheet. When the volume grows, we run the same process in the business system we set up for clients (Odoo Community), where receiving, stock levels and the till live in one place. The process is the point. The tool just keeps it going when you are busy.

Your next step

This week, pick one shelf and count it, then compare it to your records and write down what you find. The free course shows how the same routine looks once stock is tracked in one system.

Free: the Retail Inventory Without the Guesswork course. A short walkthrough of keeping your counts and your sales in step. Start the course

Don't quit your job to start your business. Use it.
A four-step process to test your business while your paycheque keeps paying the bills.